Like Chocolate for My Eyes

Like Hot Chocolate For The Eyes

I have a confession to make, a guilty secret that my burdened chest is just desperate to be rid of. There’s something I love more than writing.

I’ll just pause here to give Sean a chance to get back onto his chair.

Ready? Good.

It’s Chocolate.

There’s nothing as delightful as the feeling of that sweet, silk like food in your mouth or the delicious taste that lingers on your tongue and causes your taste buds to scream out in unison for more. The only thing that can come close to it are pictures of said delicacy.

You know what I’m talking about right? Yes you. The one with the sweet-tooth. You only have to see a picture of chocolate and your taste buds are already building up into that chocolate craving frenzy. Am I right or am I right.

So apart from a front-row seat at Chocoholics Anonymous, what am I getting at?

The Psychology of Your Blog’s Readers: Human Brains and Images

I’m not literally talking about images of the human brain, despite that cool photo – unless of course that’s the topic of your blog. No I’m talking about the psychology of the human mind, which is unusual for me as I’m normally talking about dog psychology.

Anyway, unlike dogs with their scent-oriented brains we humans are practically ruled by images. When we see a picture of something it can evoke memories and more importantly emotions. Images have a profound effect on us, even more – I daresay – than words. (I’m just going to carry on, Sean can catch up). There is a truth to the saying “A picture speaks a thousand words”.

Don’t get me wrong. Expert artisans such as Sean and Janice are able to weave words together in an effortless manner resulting in a picture being painted directly to the canvas of our brains, if only we were all as blessed. Still, they’re not shy of calling on the power of images as and when needed. The good news for us is this; that same immense power is available for us to tap into.

Why Using Images in Your Posts is Vital to Your Blog’s Health

Images can provide a cue to what your post is going to be about,  a visual backup for your message, especially your headline. They are also a direct line to your reader’s emotions and as all good writers know, a great story is all about the emotions.

Furthermore they act as a sub-conscious break for the reader. Don’t ask me why but we can sit down for hours reading a best-selling novel, losing time – and ourselves – to the pages with hardly a thought given to the lack of images. Yet when it comes to reading anything online there is nothing worse than a wall of text.

Freelance Folder points out the 5 Steps For Finding the Perfect Image. You should also check out Eric’s Motivate Thyself site for some stunning examples of images at work.

I’m off to find a bar of chocolate.

About the author: Marc is a freelance writer. Subscribe to his blog today to receive practical advice for your writing career.

hot chocolate photo courtesy of macinate
human brain in a jar courtesy of hatchibombotar

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